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Apply for our upcoming February intake.

Apply for our upcoming February intake.

Bachelor of Business (International Tourism)

Turn your love of travel into a global career with the Bachelor of Business (International Tourism). ICMS will teach you business fundamentals and cutting-edge tourism skills, from tour design to airline management. With built-in professional placements, you’ll graduate with real industry experience ready to launch you into resorts, airlines, destination management or cruise lines.

Download your course guide

Find more detailed information on our course, including:

3 reasons to study a Bachelor of Business (International Tourism) with ICMS

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Leader in graduate employment 

100% of our 2023 graduates and 96% of our 2024 graduates secured employment before graduation (ICMS Internal Graduate Survey 2023 and 2024).

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Real-world experience built in

Every ICMS bachelor’s degree includes a mandated industry placement. Gain real-world, practical experience at businesses like Disney, Flight Centre and Tourism Australia, then see what doors it can open up for you.  

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Strong support and networking 

Small class sizes, a vibrant student community, and ICMS’s industry partnerships mean you’ll build meaningful relationships, get mentorship, and access career-development resources.

What you’ll learn

In the Bachelor of Business (International Tourism), you’ll learn how global tourism operates from both a business and destination-management perspective, developing skills in marketing, finance, service design, sustainable tourism and customer experience

You’ll also gain practical, real-world expertise through industry placements, preparing you to work across airlines, resorts, cruise lines, tour companies and tourism boards worldwide. 

Course snapshot

Top-ranked for employability

Our degrees are mentioned in:

"ICMS ranks above Australian public universities in its Business and Management courses.
According to the independent Quality Indicators for Learning and Teaching (QILT) 2024 Student Experience Survey,
ICMS achieved outstanding results across three key areas:
peer engagement, teaching quality, and skills development."

- Yahoo Finance

Career Outcomes

Over the next 5 years, 
Hotel Manager roles are expected to grow by 2.2%. 

Seek (2025)

+2.2%

projected Growth

The typical annual salary for a
Hotel Manager role in Australia is $88k. 

Seek (2025)

$88k 

average salary 

Career Outcomes

Over the next 5 years,
IT Manger roles
are expected to grow
by +17.7%%.

Seek (2024)

+17.7%


Projected Growth

The typical annual salary
for an IT Manager
role in Australia is $130k

Seek (2024)

$130k

 

Average Salary

Course Structure

Trimester 1
  • Pathway to Success
  • Global Citizenship
  • Introduction to Tourism, Hospitality and Events
  • Tourism, Technology and Innovation
  • Management Solutions for a Changing World
  • Financial and Commercial Literacy
  • Trends and Issues in the Visitor Economy
  • Marketing
  • Data Informed Decision Making
  • Tour Design and Development
  • Unlocking your Leadeship Potential
  • Choose one elective
Trimester 4
  • Economics for Managers
  • Creativity and Innovation for Business
  • Choose one elective
  • Business Law for Managers

Professional Placement

Professional Placement

Trimester 7
  • Ethics, Sustainability and Profit
  • Airline Management
  • Choose two electives
  • Capstone
  • Sustainable and Competitive Destinations
  • Choose two electives

Flexible course options that suit your needs.

You can study our Bachelor of Business (International Tourism) at our Northern Beaches Campus overlooking Manly Beach.

Download the course guide to get started.  

Upcoming study periods

ICMS courses have multiple intakes per year. See the month highlighted in white below for the next available intake.

May

August

Meet your Deputy Vice Chancellor (Learning and Teaching)

"ICMS stands out because of its small, tight-knit size and its deeply ingrained industry partnerships. Every student benefits from this ethos – gaining hands-on experience, real-world skills, and the confidence to excel in their chosen careers."

Professor Heidi Le Sueur

ICMS Deputy Vice Chancellor (Learning and Teaching)

Ready to get started?

Download our course guide now!

Got questions?

Our Student Enrolment Advisors are ready to answer your questions. You can schedule a call-back at a time that best suits you or alternatively, call now.

Visit the course page on our website for detailed information about entry requirements, English language requirements, and tuition fees.

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