The Bachelor of Business (Marketing) at ICMS teaches you how to strategically drive brand growth, customer engagement, and digital campaigns using real-world marketing and consumer-behaviour frameworks. With industry placements and elective flexibility, you graduate with hands-on experience to excel in today’s fast-paced marketing world.
Apply for our upcoming February intake.
Apply for our upcoming February intake.
Bachelor of Business (Marketing)
- 100% of degree students graduate with industry experience
Download your course guide
Find more detailed information on our course, including:
- The ICMS difference
- Entry requirements
- Subject overviews
- How to apply
3 reasons to study a Bachelor of Business (Marketing) with ICMS
Leader in graduate employment
100% of our 2023 graduates and 96% of our 2024 graduates secured employment before graduation (ICMS Internal Graduate Survey 2023 and 2024).
Real-world experience built in
Every ICMS bachelor’s degree includes a mandated industry placement. Gain real-world, practical experience at businesses like Under Armour, Benefit Cosmetics and top creative agencies, then see what doors it can open up for you.
Strong support and networking
Small class sizes, a vibrant student community, and ICMS’s industry partnerships mean you’ll build meaningful relationships, get mentorship, and access career-development resources.
What you’ll learn
In the Bachelor of Business (Marketing) at ICMS, you’ll learn how to understand consumers, build brands, and design marketing strategies that drive real results – from digital campaigns and social media to analytics and market research.
You’ll also develop business fundamentals, creative problem-solving skills, and hands-on industry experience so you graduate ready to step into roles across marketing, branding, or digital media.
Course snapshot
- 26 SUBJECTS IN TOTAL
- 12 CORE Business SUBJECTS
- 6 specialisation subjects
- 6 elective subjects
- 2 Work Integrated Learning Subjects
- AQF level 7
- Cricos course code: 0101119
Top-ranked for employability
Our degrees are mentioned in:
"ICMS ranks above Australian public universities in its Business and Management courses.
According to the independent Quality Indicators for Learning and Teaching (QILT) 2024 Student Experience Survey,
ICMS achieved outstanding results across three key areas:
peer engagement, teaching quality, and skills development."
- Yahoo Finance
Career Outcomes
Over the next 5 years,
Product Marketing Manager roles are expected to grow by 11.4%.
Seek (2025)
+11.4%
projected Growth
The typical annual salary for a Product Marketing Manager role in Australia is $125k.
Seek (2025)
$125k
average salary
Career Outcomes
Over the next 5 years,
IT Manger roles
are expected to grow
by +17.7%%.
Seek (2024)
+17.7%
Projected Growth
The typical annual salary
for an IT Manager
role in Australia is $130k
Seek (2024)
$130k
Average Salary
Course Structure
Trimester 1
- Pathway to Success
- Data Informed Decision Making
- Consumer Behaviour
- Marketing
Trimester 2
- Global Citizenship
- Digital Marketing
- Financial and Commercial Literacy
- Integrated Marketing Communications
Trimester 3
- Management Solutions for a Changing World
- Economics for Managers
- Pricing and Distribution
- Creativity and Innovation for Business
Trimester 4
- Business Law for Managers
- Marketing Strategy
- Unlocking your Leadership Potential
- Choose one elective
Trimester 5
- Professional Placement
- Choose one elective
Trimester 6
- Professional Placement
- Choose one elective
Trimester 7
- Ethics, Sustainability and Profit
- Marketing Analytics and Big Data
- Choose two electives
Trimester 8
- Capstone
- Choose one elective
Year 1
Year 2
Year 3
Year 1
Trimester 1
Pathway to Success
Information Systems (IS) Fundamentals
Network Fundamentals
Programming Principles
Trimester 2
Trimester 3
Year 2
Trimester 4
Trimester 5
Trimester 6
Year 3
Flexible course options that suit your needs.
You have the flexibility to study our Bachelor of Business (Marketing) online, at our Northern Beaches Campus, or at our City Campus.
Download the course guide to get started.
- 3 years full-time study load or part-time equivalent
- 600+ hours of professional placement in an industry you're interested in
- FEE-HELP available for Australian and New Zealand students
Upcoming study periods
ICMS courses have multiple intakes per year. See the month highlighted in white below for the next available intake.
Meet your Deputy Vice Chancellor (Learning and Teaching)
"ICMS stands out because of its small, tight-knit size and its deeply ingrained industry partnerships. Every student benefits from this ethos – gaining hands-on experience, real-world skills, and the confidence to excel in their chosen careers."
Professor Heidi Le Sueur
ICMS Deputy Vice Chancellor (Learning and Teaching)
Got questions?
Our Student Enrolment Advisors are ready to answer your questions. You can schedule a call-back at a time that best suits you or alternatively, call now.
Visit the course page on our website for detailed information about entry requirements, English language requirements, and tuition fees.
or
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International College of Management, Sydney Pty Ltd ACN 003 144 045 ATF The ICTHM Trust ABN 54 174 259 919, trading as International College of Management, Sydney, Aspire Institute, Aspire English, International Sport College of Australia CRICOS Provider Code: 01484M, TEQSA ID: PRV12025