Apply for our upcoming February intake.
Apply for our upcoming February intake.
Bachelor of Business (Sports Management)
Turn your passion for sport into a thriving career with the Bachelor of Business (Sports Management) at ICMS. It’s a degree that blends solid business fundamentals (like marketing, finance and leadership) with specialised training in sports, events and athlete management.
- 100% of degree students graduate with industry experience
Download your course guide
Find more detailed information on our course, including:
- The ICMS difference
- Entry requirements
- Subject overviews
- How to apply
3 reasons to study a Bachelor of Business (Sports Management) with ICMS
Leader in graduate employment
100% of our 2023 graduates and 96% of our 2024 graduates secured employment before graduation (ICMS Internal Graduate Survey 2023 and 2024).
Real-world experience built in
Every ICMS bachelor’s degree includes a mandated industry placement. Gain real-world, practical experience at businesses like Supercars, Football Australia and GWS Giants, then see what doors it can open up for you.
Strong support and networking
Small class sizes, a vibrant student community, and ICMS’s industry partnerships mean you’ll build meaningful relationships, get mentorship, and access career-development resources
What you’ll learn
In the Bachelor of Business (Sports Management), you’ll develop a strong foundation in core business areas such as marketing, finance, strategy, leadership and people management, while also gaining specialised knowledge in sport governance, athlete management, sponsorship, event operations and fan engagement.
Throughout the degree, you’ll build practical industry capability through professional placements, giving you hands-on experience within sporting organisations, clubs, events and high-performance environments.
Course snapshot
- 26 SUBJECTS IN TOTAL
- 12 CORE business SUBJECTS
- 6 SPECialisation SUBJECTS
- 6 elective subjects
- 2 Work Integrated Learning Subjects
- AQF Level 7
- Cricos course code: 0101122
Top-ranked for employability
Our degrees are mentioned in:
"ICMS ranks above Australian public universities in its Business and Management courses.
According to the independent Quality Indicators for Learning and Teaching (QILT) 2024 Student Experience Survey,
ICMS achieved outstanding results across three key areas:
peer engagement, teaching quality, and skills development."
- Yahoo Finance
Career Outcomes
Over the next 5 years,
Coach roles are expected to grow by 9.8%.
Seek (2025)
+9.8%
projected Growth
The typical annual salary for a
Participation Manager role in Australia is $160k.
Seek (2025)
$160k
average salary
Career Outcomes
Over the next 5 years,
IT Manger roles
are expected to grow
by +17.7%%.
Seek (2024)
+17.7%
Projected Growth
The typical annual salary
for an IT Manager
role in Australia is $130k
Seek (2024)
$130k
Average Salary
Course Structure
Trimester 1
- Pathway to Success
- Marketing
- Sports Management Fundamentals
- Socio-Cultural Factors in Sport
Trimester 2
- Management Solutions for a Changing World
- Financial and Commercial Literacy
- Sports Marketing
- Data Informed Decision Making
Trimester 3
- Global Citizenship
- Sports Facilities and Event Management
- Creativity and Innovation for Business
- Business Law for Managers
Trimester 4
- Economics for Managers
- Unlocking your Leadership Potential
- Choose two electives
Trimester 5
Professional Placement
Trimester 6
Professional Placement
Trimester 7
- Athlete Management and Representation
- Sports Futures
- Sports Governance or choose an elective
- Choose one elective
Trimester 8
- Ethics, Sustainability and Profit
- Capstone
- Sports, Events and Tourism or choose an elective
- Choose one elective
Trimester 1
Pathway to Success
Information Systems (IS) Fundamentals
Network Fundamentals
Programming Principles
Trimester 2
Trimester 3
Trimester 4
Trimester 5
Trimester 6
Flexible course options that suit your needs.
You have the flexibility to study our Bachelor of Business (Sports Management) online, at our Northern Beaches Campus, or at our City Campus.
Download the course guide to get started.
- 3 years full-time study load or part-time equivalent
- 600+ hours of professional placement
- FEE-HELP available for Australian and New Zealand students
Upcoming study periods
ICMS courses have multiple intakes per year. See the month highlighted in white below for the next available intake.
Meet your Deputy Vice Chancellor (Learning and Teaching)
"ICMS stands out because of its small, tight-knit size and its deeply ingrained industry partnerships. Every student benefits from this ethos – gaining hands-on experience, real-world skills, and the confidence to excel in their chosen careers."
Professor Heidi Le Sueur
ICMS Deputy Vice Chancellor (Learning and Teaching)
Got questions?
Our Student Enrolment Advisors are ready to answer your questions. You can schedule a call-back at a time that best suits you or alternatively, call now.
Visit the course page on our website for detailed information about entry requirements, English language requirements, and tuition fees.
or
[email protected] | © Copyright 2025 ICMS
International College of Management, Sydney Pty Ltd ACN 003 144 045 ATF The ICTHM Trust ABN 54 174 259 919, trading as International College of Management, Sydney, Aspire Institute, Aspire English, International Sport College of Australia CRICOS Provider Code: 01484M, TEQSA ID: PRV12025